The Importance of Video Analytics

With video analytics, instructors and administrators can see who watched a video, review video hotspots, and see how long each viewer spent watching different videos. A powerful analytics suite is a key component to a Video Content Management System (VCMS), as it can draw attention to what media is making an impact and how it’s performing. 

YuJa’s Enterprise Video Platform offers a variety of information about individual media files and how users interact with those files. The overall summary shows information on storage, views, viewing patterns and where users stop watching the video, providing instructors with insights on areas where students may be having trouble.

YuJa Video Usage and Analytics Overview page

Using Analytics to Improve Play Rate

Your play rate is how often viewers play video content. A low play rate means your investment in video content will be ineffective, and your students, clients and customers won’t learn as much as they could from your videos.

Increase your play rate by:

  • Choosing visually interesting thumbnails. The thumbnail is the first thing a viewer sees, so it’s important to make this image as compelling as possible. Granted, students might not have a choice but to view the video, but user experience will impact how much of the video is viewed and how the overall course is perceived by students. 
  • Selecting a high quality media player. Make sure students can view your video no matter their device with a responsive video player that provides high-quality video on demand. Things like adaptive bitrate streaming, network-sensing technology and interactive capabilities make high-def streaming a positive experience for all.
  • Keeping video content front and center on your site. Placement matters, so make sure your videos and assets are in the right place for the right audience to optimize play rate.

Assessing Video Engagement

Video engagement is how much time people spend watching your video content, and how much they engage with content, whether it’s by asking or answering questions, taking notes, or adding annotations. A higher video engagement means that viewers are staying interested in your content rather than shutting off the video mid-play.

Analytics enable administrators to look closely at individual videos. This can, over time, enable pattern recognition in videos and overall improvement of video content and video engagement. Assessing the following may help to improve video engagement.

  • Are viewers watching videos all the way through? If not, when are they stopping the video? Are there any patterns to viewer interest?
  • Is the video topically appropriate for the site? Is it relevant to your viewers?
  • Does the video meet the needs of your users? Do they have a reason to watch it?
  • Which of your videos has performed the best? What has made it a strong performer?

Not only does YuJa’s analytics suite provide an overall summary of data, but it also breaks it down user by user, which allows instructors to identify at-risk students. 

YuJa Video Analytics Overview

Using YuJa’s Video Analytics

Using video analytics maximizes the value of video content and video content management. YuJa’s Usage and Analytics tools enable an in-depth understanding of how users are watching video, and how your videos are performing on an ongoing basis. With these tools, you can review how students are using your content, what is peaking their interests, and which videos are performing best, which can be used to help guide future lessons.

The Leading Alternative to VidGrid Chosen By the Majority of Former VidGrid Customers

Benefits of Migrating to YuJa Enterprise Video Platform

YuJa empowers learning enterprises to create engaging educational experiences. “Switching technology solutions doesn’t have to be a burden. Our experienced implementation and support teams understand all the logistics and can help create a seamless transition for the institution and students alike,” said Nathan Arora, Chief Business Officer at YuJa Inc. “YuJa is an innovative, robust, affordable alternative to VidGrid for educational enterprises.”

All-in-One Platform

YuJa’s Enterprise Video Platform is an all-in-one solution that empowers instructors and course designers to securely create, manage, discover, collaborate and stream accessible content across devices. 

“Switching technology solutions doesn’t have to be a burden. Our experienced implementation and support teams understand all the logistics and can help create a seamless transition for the institution and students alike,” said Nathan Arora, Chief Business Officer at YuJa Inc. “YuJa is an innovative, robust, affordable alternative to VidGrid for educational enterprises.”

  • It’s designed with institutions in mind, and quickly integrates with your LMS
  • The Media Platform is a comprehensive Video Content Management System (VCMS) that hosts video and digital media in a secure Cloud environment.
  • YuJa facilitates flipped classroom and classroom capture, with hardware, software, browser and mobile capture options. 

Consolidate Your Ed-Tech Tools

In addition to lecture capture, YuJa’s solutions enable consolidation of many ed-tech tools into one platform. Solutions include:

  • Live Streaming 
  • Video Conferencing 
  • Test Proctoring 
  • Digital Accessibility, 
  • Archiving and Compliance 
  • Real-time audience response

Student learning with a video platformSupport You Can Count On

We pride ourselves on our second-to-none customer success, implementation and support teams. Customer service is always included with each deployment license, which includes live, total user customer service, dedicated account management staffing and consistent support, all backed by the team’s award-winning product engineering and operations teams.   

Our Experience is Broad

YuJa has experience migrating hundreds of thousands of terabytes of video data from all competitors, including VidGrid. YuJa also has a highly-experienced Customer Success team that has performed migrations at scale, from start to finish, in a matter of weeks.

How YuJa Cloud Storage Meets Institutional Needs

YuJa Meets Institutional Needs

Video and media storage is a growing challenge for institutions of all sizes. Maintaining adequate on-site storage can be costly and challenging. The YuJa Cloud is a built-in, cloud-based storage that’s expandable, accessible, and works with existing tools and learning management systems.

  • student with laptops in a lecture hallElastic Architecture Facilitates Growth: The YuJa Cloud can grow with your institution’s media library, without the need for additional hardware or IT personnel.
  • Security is a Priority: The YuJa Cloud is highly stable, fault-tolerant and secure, with multiple attestations and certifications. YuJa’s Video Platform is even certified as HIPAA compliant, ensuring even protected health information can be transmitted.
  • The YuJa Cloud is Accessible Anywhere: Media content stored on the YuJa Cloud is accessible from anywhere, via a computer or mobile device. Administrators, instructors and students can easily adapt to accessing and using the YuJa Cloud for media storage.
  • Integrations Make Importing Simple: The YuJa Cloud can be fully integrated with your LMS using LTI. YuJa also provides other, separate integrations, such as the Zoom Connector, which automatically imports Zoom recordings into the Video Platform without manual downloading or uploading.

To help institutions manage large workloads, identify compliance issues and create data retention policies, YuJa offers Himalayas for Enterprise Archiving, which is built in the cloud and meets SOC-2 Compliance standards.


University of Manitoba Hosts YuJa Video Contest


Lori Isber from the Centre for the Advancement of Teaching and Learning sits with prizes from the YuJa Video Contest. Photo by Joeffer Domingo.

When YuJa was deployed at the University of Manitoba in September 2021, a contest was launched the same day. Instructors and staff who used the YuJa Enterprise Video Platform within the first month were entered into a contest to win a prize that includes a UM tote bag and products from YuJa, Dell and D2L.

Entrants poured in, and winners have been announced.

“Wow, I never win anything,” said Dr. Juliana M. Marson when she found out she was a YuJa Video contest winner. The assistant professor at the Centre for Earth Observation Science can no longer claim to never win because she picked up her UM tote filled with prizes at The Centre for the Advancement of Teaching and Learning.

YuJa Video Platform prize winners came from faculties and units across UM including:

  • Faculty of Science
  • Asper School of Business
  • Clayton H. Riddell Faculty of Environment, Earth, and Resources
  • Faculty of Agriculture and Food Sciences
  • Faculty of Arts
  • Faculty of Kinesiology and Recreation Management
  • Faculty of Law
  • Max Rady College of Medicine
  • Rady Faculty of Health Sciences
  • Robson Hall Law School
  • Vice Provost Teaching and Learning
  • Libraries
  • Faculty of Graduate Studies
  • Extended Education
  • Faculty of Education

Congratulations to all the winners!

This blog was adapted from the university’s news release. Check out the release here.

Make Your Organization’s Content Accessible Across Devices

To make learning accessible across devices, YuJa offers a strong suite of mobile video capabilities, which include a customizable HTML5 player, apps for both android and iPhone phones, Apple and android tablets, and features like adaptive bitrate streaming. 

Video playing on a mobile phone

Feature-Rich HTML5 Player was Designed for Flexible Learning

The HTML5 player was designed with phones and tablets in mind. It provides:

  • A responsive design, which allows for automatic scaling to any resolution and screen size.
  • Network-sensing technology automatically throttles the quality levels to minimize network impact if a large volume of views occurs.
  • Interactive capabilities, such as online quizzes and polls. 
  • A scalable global network that can grow with your organization.
  • Adaptive bitrate streaming, which improves video startup times, minimizes buffering and rebuffering, and provides a richer media experience for viewers. 

YuJa’s Technology Makes Learning Flexible 

“YuJa automatically optimizes video for effective play across devices and browsers.”

In addition to providing a smooth streaming experience, adaptive bitrate technology supports consistent, quality playback on every device across network types, wireless or wireline. It automatically generates adjustable transcodes for videos, so students who have lower bandwidth can view the video in a lower resolution and bitrate without sacrificing quality.

Using the app (downloadable in the App Store or Google Play), instructors and students can play back media, record captures, upload media, and download content for offline review, which is especially important for students with low bandwidth or where internet connectivity is an issue, as content can be viewed without WiFi.  

Join the Hundreds of Organizations Deploying High-Impact Learning Solutions