Video has become the new normal for education, industry and entertainment. Investing in video technology can benefit students, companies, and customers. Why should you incorporate video into your institution or company? Consider some of the following benefits of using video technology to reach your audience.
  1. Video improves memory retention of learned material. Incorporating video into the learning process makes learning 83 percent more effective over time than text-only learning materials.
  2. Video reduces costs. At Microsoft, incorporating video into employee training has lowered the per hour employee training cost from $320 to only $17. Video training materials provide increased flexibility, and maximize the use of trainer or instructor time.
  3. Video enables on-demand learning. With video technology, learning can happen on the student, employee or customer’s timeline, not the instructor’s. This limits frustration and increases accessibility.
  4. Video improves accessibility. Video technology helps to support different learning styles and learners with disabilities, including deaf and hard-of-hearing learners, or English language learners.
  5. Video attracts students, and the market continues to grow. Since 2000, the e-learning market has grown by 900 percent. Introducing video technology can generate revenue and reduce costs.
  6. Video provides new learning opportunities. In educational or corporate settings, video can help to keep people active, and interested in their field, improving student and employee retention.
  7. Video can be used as part of an integrated strategy with in-person activity. Hybrid or flipped learning provides both in-class experiences and video learning to maximize the benefits to learners.
  8. Video goes where learners go. With mobile technology, learners can review video content while commuting, at home, or between classes with ease.
  9. Video supports consistent student learning. With video technology, students can easily catch up for missed classes or review work for improved understanding.
  10. Video offers added value for all learners. Learners can use video to review, but the same video content can also provide information and education for future students.
When learning becomes part of everyday life, institutions, companies, employees and customers benefit. Students excel in their classes. Employees gain new skills and increased satisfaction. Companies see higher revenue. Customers have the information they need, available on-demand. Using video, and using it well, is one of the most effective ways to improve the experience for all of your users.
Sources: Origin Learning (2016). 10 facts about e-learning. Retrieved from Towards Maturity (2016). The learner voice. Retrieved from