What is a video content management system, and why does your institution or corporation need one?  A video content management system reduces both the operational and capital expenses associated with maintaining a large multimedia library, providing storage, organization and access to all of your video content. Traditionally, educational institutions and businesses have maintained their own video libraries, evolving as technology did. Today, the video content management system is the next step in that evolution.

Storing Media Content 

Storage is a significant concern for many institutions. The costs, in space, equipment and personnel, to maintain a large amount of video storage are substantial. Cloud-based video content management solutions offer an alternative to on-site storage. With a cloud-based service, your video content is secure and accessible; however, there are no additional obligations with regard to adequate equipment, space and personnel. This provides you with an essential in today’s competitive market–expandibility.

Organizing a Video Library

Organizing large amounts of data poses an immense challenge for both large businesses and educational institutions. Without smart organization strategies, there’s no way to easily locate media content, and people who need it won’t be able to find or use it. Integrating video is an investment, but to make that investment worthwhile, your content should be usable to those who need it, whether they’re employees or students. Organizational tools in a video content management system include folders and subfolders, the ability to publish content between multiple folders and full-featured search tools. Organizational Structures Folders and subfolders allow users to organize content in familiar ways. The folder structure is familiar to users, as it’s a standard organizational system on computers. In YuJa, folders are created within individual channels; the channels determine overall access, while the folders organize data and support some permission settings in the Campus Channel. Publishing Tools For your videos to benefit your institution, users have to be able to find them, and find them relatively easily. Publishing content to multiple folders is an effective way to make content available; for instance, your departmental policies and procedures video could be published to every course in your department. Search Abilities A high-quality, full-featured search option is essential for video content management. Users need to be able to find the files on the system using different key words.  The ability to search different fields, like the title, slide content, owner or tags is essential to support effective use of video content. searchbox  

Accessing Multimedia Files

The final key component to the video content management system is access; who can see what content on your system. For most institutions, content falls into several different categories.
  • Public content that should be available and accessible to anyone, including those outside of the institution.
  • Internal content that is accessible by anyone with user access within the institution.
  • Specific content that is available to only some of those with user access within the institution.
In addition to these access or permission levels, you need to be able to control who can add content, remove content or move content within the system. User roles or levels simplify this process, reducing administrative time while maintaining security and stability within the system.