Video learning is increasingly important for educators, employee onboarding and continuing education. Depending upon the situation, video learning may complement more traditional learning in a classroom environment, or may serve as an independent, online learning resource. In order to maximize the effectiveness of video learning, it’s helpful to know and understand a few key points about video learning. Some of these may be familiar already, and others new to you.

  • People typically remember around 65 percent of what they see on video, but only 10 percent of what they read.
  • Video learning works for various learning styles. Both visual and auditory learners respond well to video instruction, and the nature of video instruction allows individuals to choose settings that work best for them.
  • By 2015, over 77 percent of corporations had begun using video for training purposes, and that number is increasing each year!

What Makes a Video Work?

Best practices in video learning mean that your videos will get watched by learners, absorbed, and the content will be retained. Your investment will pay off in learning skills and information.

Keep It Quick

Videos should not be long. When your videos run long, learners stop listening, watching and learning. Keep media content between seven minutes and 15 minutes whenever possible. Even longer lectures can be broken down into shorter component parts in some cases to allow learners to gain information in small, manageable bites.

Stay on Topic

If your video wanders, so will the minds of your learners. Outline media content before you record it, when possible, or use editing tools to reduce unnecessary content. Strive to keep your video focused on the topic, and emphasize the information that is most important to your learners.

Focus on Learner Engagement

Engaging learners is essential. One of the benefits of video for learning is that it incorporates both visual and auditory elements. Integrate visual presentations, animation, or hands-on demonstrations to keep viewers interested.

Keep Quality in Mind

The quality of your media content is more essential than the quantity. You are far better to produce a single great video for your learners than four that are boring or mediocre. Take the time to make good videos, thinking of them as an investment in your students or staff.

Incorporate Learner Feedback

Learner comments or feedback, as well as engagement with the instructor and fellow learners, can help to engage your students, increase their investment in the learning process, and help you to improve your video content.