For students, the ability to pause, rewind, and review content at their own pace improves understanding and retention. For instructors, video creates flexible teaching opportunities and frees up valuable class time for deeper engagement and discussion. But, as video content is created, the challenge becomes assessing whether students are actually engaging with the video and in what ways.
Creating meaningful assessments for video content can be a time-intensive process. Traditionally, instructors have to write questions for teachable moments and manually insert them at the right timestamps. For those managing multiple courses or creating video libraries, the process can become a barrier to using video effectively.
Enter generative AI, technology that can analyze video content and audio narration, identify key concepts and explanations, generate questions to test comprehension, and automatically place them at relevant points in the video.
The questions provide a strong starting point for instructors, who can review and modify or approve questions. They maintain control while reducing the previously significant time investment required to create video assessments, and the process takes minutes instead of hours.
Making an Impact
A 2025 study by Gallup and the Walton Family Foundation, Teaching for Tomorrow, found that teachers who use AI tools weekly save approximately six hours per week, adding up to roughly six weeks per year. GenAI Video Quizzes have been valuable in a variety of learning environments:
Asynchronous Learning: In online and hybrid courses, generative AI video quizzes provide knowledge checks that would naturally occur through in-class questions and discussions.
Large Enrollment Courses: For instructors teaching classes with hundreds of students, creating varied assessments can be overwhelming. AI-generated quizzes make it possible to provide more frequent, low-stakes assessments for large groups.
Flipped Classrooms: When students watch pre-recorded lectures before class, GenAI Video Quizzes can help validate they have engaged with the content and identify areas of confusion before an in-person session.
Professional Development and Training: Organizations creating training videos can ensure learners are retaining information without extra resources for creating assessments. GenAI Video Quizzes help maintain consistency across entire video libraries and keep learners engaged without interrupting the flow of instruction.
In the same Gallup poll, educators reported that AI tools not only save time but also improve the quality of their work, with those using AI weekly twice as likely to report much higher quality compared to less frequent users.
Integrating GenAI Video Quizzes from the Start
The effectiveness of GenAI Video Quizzes shifts how institutions approach video-based learning. Rather than treating content creation and assessment as separate processes, they can now be integrated from the start.
Early integration in the content creation workflow makes video a more practical teaching tool, particularly for institutions working to scale digital learning while maintaining quality. More frequent, lower-stakes assessments help students and instructors gauge understanding, make adjustments, and stay engaged throughout the teaching and learning process.
