Making the Case for Video: 10 Reasons to Consider Video as an Educational Tool

Karen Butterfield

Consider some of the following benefits of using video technology to teach and train your students or employees.

    1. Video improves memory retention of learned material.
      Incorporating video into the learning process makes learning 83 percent more effective over time than text-only learning materials.
    2. Video training reduces overall costs.
      At Microsoft, incorporating video into employee training has lowered the per hour employee training cost from $320 to only $17. Video training materials provide increased flexibility, and maximize the use of trainer or instructor time.
    3. Video enables on-demand learning.
      With video technology, learning can happen on the student, employee or customer’s timeline, not the instructor’s. This limits frustration and increases accessibility.
    4. Video improves accessibility.
      Video technology helps support different learning styles and learners with disabilities, including deaf and hard-of-hearing learners, or English language learners.
    5. Video attracts students, and the market continues to grow.
      Since 2000, the e-learning market has grown by 900 percent. Introducing video technology can generate revenue and reduce costs.Student with a laptop
    6. Video provides new learning opportunities.
      In educational or corporate settings, video can help to keep people active, and interested in their field, improving student and employee retention.
    7. Video can be used as part of an integrated strategy with in-person activity.
      Hybrid or flipped learning provides both in-class experiences and video learning to maximize the benefits to learners.
    8. Video goes where learners go.
      With mobile technology, learners can review video content while commuting, at home, or between classes with ease.
    9. Video supports consistent student learning.
      With video technology, students can easily catch up for missed classes or review work for improved understanding.
    10. Video offers added value for all learners.
      Learners can use video to review, but the same video content can also provide information and education for future students.

When learning becomes part of everyday life, institutions, companies, employees and customers benefit. Students excel in their classes. Employees gain new skills and increased satisfaction, and companies see higher revenue. Users have the information they need, available on-demand. Incorporating video into your organization is one of the most effective ways to improve the experience for all of your users.

About YuJa

YuJa is a leader in ed-tech solutions. Our platforms provide organizations of all sizes with the tools to educate, engage, inspire and collaborate. We serve learning organizations of all sizes, within all sectors, including higher-ed, K-12, government, healthcare, non-profit and corporate delivering engaging video experiences. We have legal headquarters in Delaware with primary U.S. offices in Silicon Valley, California and Canadian offices in Toronto.

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