The Importance of Video Analytics

With video analytics, instructors and administrators can see who watched a video, review video hotspots, and see how long each viewer spent watching different videos. A powerful analytics suite is a key component to a Video Content Management System (VCMS), as it can draw attention to what media is making an impact and how it’s performing. 

YuJa’s Enterprise Video Platform offers a variety of information about individual media files and how users interact with those files. The overall summary shows information on storage, views, viewing patterns and where users stop watching the video, providing instructors with insights on areas where students may be having trouble.

YuJa Video Usage and Analytics Overview page

Using Analytics to Improve Play Rate

Your play rate is how often viewers play video content. A low play rate means your investment in video content will be ineffective, and your students, clients and customers won’t learn as much as they could from your videos.

Increase your play rate by:

  • Choosing visually interesting thumbnails. The thumbnail is the first thing a viewer sees, so it’s important to make this image as compelling as possible. Granted, students might not have a choice but to view the video, but user experience will impact how much of the video is viewed and how the overall course is perceived by students. 
  • Selecting a high quality media player. Make sure students can view your video no matter their device with a responsive video player that provides high-quality video on demand. Things like adaptive bitrate streaming, network-sensing technology and interactive capabilities make high-def streaming a positive experience for all.
  • Keeping video content front and center on your site. Placement matters, so make sure your videos and assets are in the right place for the right audience to optimize play rate.

Assessing Video Engagement

Video engagement is how much time people spend watching your video content, and how much they engage with content, whether it’s by asking or answering questions, taking notes, or adding annotations. A higher video engagement means that viewers are staying interested in your content rather than shutting off the video mid-play.

Analytics enable administrators to look closely at individual videos. This can, over time, enable pattern recognition in videos and overall improvement of video content and video engagement. Assessing the following may help to improve video engagement.

  • Are viewers watching videos all the way through? If not, when are they stopping the video? Are there any patterns to viewer interest?
  • Is the video topically appropriate for the site? Is it relevant to your viewers?
  • Does the video meet the needs of your users? Do they have a reason to watch it?
  • Which of your videos has performed the best? What has made it a strong performer?

Not only does YuJa’s analytics suite provide an overall summary of data, but it also breaks it down user by user, which allows instructors to identify at-risk students. 

YuJa Video Analytics Overview

Using YuJa’s Video Analytics

Using video analytics maximizes the value of video content and video content management. YuJa’s Usage and Analytics tools enable an in-depth understanding of how users are watching video, and how your videos are performing on an ongoing basis. With these tools, you can review how students are using your content, what is peaking their interests, and which videos are performing best, which can be used to help guide future lessons.

Make Your Organization’s Content Accessible Across Devices

To make learning accessible across devices, YuJa offers a strong suite of mobile video capabilities, which include a customizable HTML5 player, apps for both android and iPhone phones, Apple and android tablets, and features like adaptive bitrate streaming. 

Video playing on a mobile phone

Feature-Rich HTML5 Player was Designed for Flexible Learning

The HTML5 player was designed with phones and tablets in mind. It provides:

  • A responsive design, which allows for automatic scaling to any resolution and screen size.
  • Network-sensing technology automatically throttles the quality levels to minimize network impact if a large volume of views occurs.
  • Interactive capabilities, such as online quizzes and polls. 
  • A scalable global network that can grow with your organization.
  • Adaptive bitrate streaming, which improves video startup times, minimizes buffering and rebuffering, and provides a richer media experience for viewers. 

YuJa’s Technology Makes Learning Flexible 

“YuJa automatically optimizes video for effective play across devices and browsers.”

In addition to providing a smooth streaming experience, adaptive bitrate technology supports consistent, quality playback on every device across network types, wireless or wireline. It automatically generates adjustable transcodes for videos, so students who have lower bandwidth can view the video in a lower resolution and bitrate without sacrificing quality.

Using the app (downloadable in the App Store or Google Play), instructors and students can play back media, record captures, upload media, and download content for offline review, which is especially important for students with low bandwidth or where internet connectivity is an issue, as content can be viewed without WiFi.  

YuJa Bridges the Education Gap for Active-Duty Military

Education and Active Duty Military

Woman in military fatigues sits at a laptop with an American flag in the background.The United States military supports students who wish to begin or continue higher education while on active duty with tuition assistance and other educational programs for those in the Army, Marines, Navy, Air Force, Coast Guard, National Guard, and most Reserves. The GI Bill and VA Benefits also are available to help with educational costs no matter the type of degree a student is working toward.

Active Duty Military Students can: 

  • Enroll in evening courses on base, provided by local colleges or community colleges.
  • Take evening or weekend courses at an institution in a nearby community.
  • Take advantage of distance learning opportunities and online learning.

The pandemic has expanded the world of online learning, with many programs now being offered entirely online. This makes remote learning convenient, accessible and flexible even to those with unpredictable schedules, while in-person learning options may vary depending upon where an individual is stationed, their work schedule, and their role in the military. 

Institutions that use YuJa help create distance or remote educational opportunities to support active duty students in meeting their educational goals.

Online Learning for Active-Duty Military

“The pandemic has expanded the world of online learning, with many programs now being offered entirely online.”

Online courses through YuJa allow students to watch lecture captures with integrated multimedia presentations, participate in online real-time discussions, and to connect and collaborate with one another.

To meet the needs of active-duty personnel in the Army, Navy, Air Force, Marine Corps, and Coast Guard, YuJa offers:

  • The ability to watch lectures from any device.
  • Features that enable search inside video and to re-watch lecture captures.
  • Adaptive bitrate streaming and downloadable content for those with connectivity issues or who don’t have access to WiFi at all times. 
  • The potential for instructors or course designers to create flexible, competency-based courses.

Competency-Based Learning: How to Support Non-Traditional Students

What Is Competency-Based Education?

Female student raises hand.Competency-based education (CBE), or personalized learning, combines the assessment of existing skills with mastery-based academic progression. With this model, instructors assess the knowledge and experience students already possess through work and life experience. Then, individualized educational plans can be created to best meet the needs of non-traditional learners, many of whom are in the workforce as they work toward earning a degree. 

Learner-centric in nature, interest in CBE has grown in higher education over the past decade, and adoption efforts span all institution types, according to the National Survey of Postsecondary Competency-Based Education (NSPCBE).

CBE FOR NONTRADITIONAL LEARNERS

“More research is needed, but early indications suggest that CBE programs often serve a greater proportion of students with prior credits than traditional programs, and institutions price their CBE programs so that the amount students pay may be similar to or lower than for traditional programs,”

Personalized learning solutions offer improved access to education, particularly for non-traditional learners such as adults who are returning to school after years away, and students with families.

“More research is needed, but early indications suggest that CBE programs often serve a greater proportion of students with prior credits than traditional programs, and institutions price their CBE programs so that the amount students pay may be similar to or lower than for traditional programs,” the report noted.

For a student with significant relevant experience, course progression may occur quite rapidly. Non-traditional students may find personalized education more manageable and affordable.

YUJA AND COMPETENCY-BASED EDUCATION

Traditional classroom structures can fail to support competency-based learning—these set-ups require students to move through material at approximately the same pace, regardless of personal understanding.  

YuJa provides video capture and integrated social tools that enable students to tailor their learning path to reflect their strengths and interests, as well as tools that make attending flipped courses more convenient for the student and easy for the instructor. 

INCREASING COMPETENCY-BASED LEARNING IN HIGHER EDUCATION

Competency-based learning leans on innovative technological solutions to help non-traditional students thrive.  A 2020 State of the Field study by American Institutes for Research found that between 2018 and 2020, 128 unique institutions have reported offering at least one operating CBE program, for a total of 1,057 CBE programs. 

Further, 82% of institutions expect the number of CBE programs in the US to increase in the next five years. 

“Despite the major disruptions to institutional operations due to the COVID-19 pandemic, we see evidence of growth in programs and optimism about the future of CBE, even though barriers remain,” it concluded. 

LTI Compliant Lecture Capture for Seamless Lecture Capture and LMS Integration

Learning tools interoperability allows third-party tools to communicate and work within the structure of a compliant LMS, without the addition of special applications.

IMS Global logo with "Certified" stamped across the center.LTI integration simplifies the process of faculty lecture capture integration, as well as student access to lecture capture files.

  • LTI compliance increases the value of your investment in classroom technology, both in terms of your LMS and your lecture capture technology. 
  • LTI allows auto-generation of YuJa accounts in the LMS based on LMS user information, and it logs the user seamlessly into YuJa without the need to enter credentials.

YUJA IS FULLY COMPLIANT

YuJa is fully LTI compliant, making installation and access simple for users. YuJa offers an IMS-certified LTI 1.1, 1.3, and LTI Advantage LMS integration for all commercial LMS systems.

YuJa’s standard LMS integration for all commercial LMS platforms includes:

  • IMS-Certified LTI Integration: We offer an IMS-certified LTI integration including provisioning of role, user, and course information. 
  • Gradebook Integration: IMS-certified LTI Gradebook integration and native Gradebook integration to automatically import video quiz assessment data.
  • Media Chooser Extension for LMS-Embedding: Instructors can directly embed media within LMS pages, modules, announcements, discussions, assignments, and more. Content is deep-linked using the LTI Advantage specification to ensure data is accurately tracked. 
  • Single-Sign-On Crosslinking: Integration enables cross-linking capabilities with an institution’s Single-Sign-On provider across non-LMS enterprise systems. 

Other Benefits:

LTI compliance makes it simple to access the features of YuJa, but offers a number of other advantages to users of both your LMS and YuJa:

  • Integrate student information, including access rights, directly into YuJa from your LMS.
  • Information from the LMS automatically transfers to YuJa, making setup simple.
  • Create seamless access to lecture capture video.
  • Offer instructors multiple lecture capture options, including with the YuJa appliance, YuJa software interface and YuJa web capture available through the familiar LMS

HOW DOES YUJA INTEGRATE WITH YOUR LMS?

“LTI compliant lecture capture makes lecture capture technology accessible and available through the LMS your faculty and students already know and use.”

YuJa relies upon LMS integration modules designed for common and widely used learning management systems. LTI compliant lecture capture makes lecture capture technology accessible and available through the LMS your faculty and students already know and use. YuJa meets the specifications to integrate with other compliant LMS systems without other technology. 

Integrating YuJa into your LMS is a task for your IT department, but once it is in place, faculty can easily make YuJa available to students directly through the LMS. LTI integration makes the use of lecture capture technology seamless, both for instructors initiating capture in their classrooms and students who need to view lecture capture videos. 

Remote vs Online Learning: What’s the Difference?

The terminology has caused confusion among students and the public at large, but the main differences lie in planning and preparation for these courses. 

Remote teacher

Remote learning:

  • This type of education is an “emergency measure used to assure continuity of learning.”
  • Faculty must quickly adapt and use whatever tools are at their disposal, even if they’re not designed for educational purposes. 
  • This type of education may lack user experience if instructors aren’t trained to use available resources.
  • Students may or may not have access to technology and internet connectivity needed to fully participate in courses without institutional technology at their disposal.

Online learning: 

  • Online courses are purposefully planned and designed to function in an online environment.
  • Technology and tools are selected to support the instruction and to help meet objectives.
  • Faculty are trained and supported in their use of online teaching tools. 
  • Students only enroll in the course if they have the technology and tools to help them be successful.

During the pandemic, many realized that the flexibility of online learning is a benefit that should be afforded to all students, even beyond lockdowns and emergency situations. To that end, selecting technology to support true online learning is critical. 

Create a Successful Online Course With Tools that Support Online Learning

“Courses and content should be available 24/7, so students can learn anywhere, and using any device.”

For a successful online learning experience, a strategic approach must be taken to ensure: 

Availability. Courses and content should be available 24/7, so students can learn anywhere, and using any device. Offering downloadable documents for offline viewing, adaptive bitrate playback, and delivery that facilitate support across a broad range of devices all will help students and instructors be successful. 

Accessibility. Courses should be accessible to all, including providing accessibility features like closed-captioning, high contrast options, compatibility with screen readers, and adherence to standard accessibility templates and frameworks. 

Interaction. Enabling interaction between the instructor and students, and among learners, is important to facilitate idea and knowledge sharing. Each individual should be able to contribute to the learning process. 

Integration. Learning tools should all work together to support your learning ecosystem. Ensure your solution includes enterprise connectors and integration points for cross-compatibility with your LMS, SSO, and other learning tools. 

Support. Train and support both instructors and students in their online educational journey.

Inside Higher Ed concluded that as institutions work to meet the needs of students, they must intentionally design online learning. “We certainly do not expect all courses to be online in the future, but institutions would do well to support all faculty in leveraging digital learning tools and best practices… To best employ such tools in serving students, institutions will need to rely on thoughtful technology selection, faculty development, instructional design and application of proven frameworks to best ensure quality online learning.”

Making the Case for Video: 10 Reasons to Consider Video as an Educational Tool

Consider some of the following benefits of using video technology to teach and train your students or employees.

    1. Video improves memory retention of learned material.
      Incorporating video into the learning process makes learning 83 percent more effective over time than text-only learning materials.
    2. Video training reduces overall costs.
      At Microsoft, incorporating video into employee training has lowered the per hour employee training cost from $320 to only $17. Video training materials provide increased flexibility, and maximize the use of trainer or instructor time.
    3. Video enables on-demand learning.
      With video technology, learning can happen on the student, employee or customer’s timeline, not the instructor’s. This limits frustration and increases accessibility.
    4. Video improves accessibility.
      Video technology helps support different learning styles and learners with disabilities, including deaf and hard-of-hearing learners, or English language learners.
    5. Video attracts students, and the market continues to grow.
      Since 2000, the e-learning market has grown by 900 percent. Introducing video technology can generate revenue and reduce costs.Student with a laptop
    6. Video provides new learning opportunities.
      In educational or corporate settings, video can help to keep people active, and interested in their field, improving student and employee retention.
    7. Video can be used as part of an integrated strategy with in-person activity.
      Hybrid or flipped learning provides both in-class experiences and video learning to maximize the benefits to learners.
    8. Video goes where learners go.
      With mobile technology, learners can review video content while commuting, at home, or between classes with ease.
    9. Video supports consistent student learning.
      With video technology, students can easily catch up for missed classes or review work for improved understanding.
    10. Video offers added value for all learners.
      Learners can use video to review, but the same video content can also provide information and education for future students.

When learning becomes part of everyday life, institutions, companies, employees and customers benefit. Students excel in their classes. Employees gain new skills and increased satisfaction, and companies see higher revenue. Users have the information they need, available on-demand. Incorporating video into your organization is one of the most effective ways to improve the experience for all of your users.

Bring Lectures to Students On the Go with YuJa’s Mobile Apps

Bringing educational tools to students, where they are and when they have time available provides them with the support they need to succeed in higher education. YuJa offers native mobile apps for both iOS and Android devices, which enable instructors and students alike to create recordings, upload media and download content for offline review.

THE YUJA MOBILE APP EMPOWERS STUDENTS AND INSTRUCTORS

yuja-responsive-comp

The YuJa app is an ideal addition to the YuJa learning platform. It enables students to access:

  1. Course lecture captures.
  2. Uploaded external video content from the Media Channel.
  3. Social learning features, including real-time discussions.

Additionally, the Video Platform offers a HTML5-based media player designed for optimal device playback. They provide adaptive bitrate streaming, network-sensing technology and interactive capabilities.

Users can simply download the YuJa app from the Apple App Store for iOs or the Google Play store for Android devices and log in using their SSO, either with their established YuJa login or a login provided via email (for institutions that rely on LTI-Integration). This maintains login for a set duration of time, offering students increased ease of access.

YUJA MOBILE APPS PROVIDE REAL-WORLD APPLICATIONS

The YuJa mobile app facilitates learning in a wide variety of situations with exceptional practicality for hands-on training in various fields since the device and lectures can accompany the student wherever they go.

  • With the mobile app, a medical student can watch or re-watch a procedure or demonstration from multiple angles. This provides ongoing support for students during training, improving their ability to learn and maximizing the effectiveness of hands-on training.
  • During student teaching or teaching practicums, students in the education field can take techniques and lessons from lectures with them to their new classrooms to support their students.
  • For engineering and other technical students, integrated presentation media mean that lecture captures can bring diagrams and blueprints home, to the lab, or to the office on a mobile device.

Quick Tips for Maximizing Lecture Capture Video Quality

YuJa provides the tools you need to create high-quality lecture capture videos for your students, whether you use the desktop-based lecture capture software, hardware capture appliance, in-browser capture tools, or mobile capture applications.

Check Your Equipment

Woman wearing headphones records with professional headphones and microphone.In some cases, video and audio quality issues are the result of poorly functioning or inadequate equipment. For instance, you may find that your video and audio quality is poor if you’re recording with the on-board webcam and internal microphone in a laptop PC.

Audio Equipment Choices

A USB microphone is recommended. Both wired and wireless microphones will work, and YuJa is compatible with a wide range of USB microphones. Wireless microphones are a more practical classroom solution, but if you’re recording from your office or a home office, you can certainly use a wired or headset style microphone for clear audio quality. No matter your audio equipment, try to ensure background noise is limited.

Video Equipment Needs

For lecture capture recordings, a separate web camera is suggested. These are also available at a wide range of price points, with higher quality products offering improved resolution and increased features.

While a microphone and webcam make up the basics of a lecture capture recording, lighting can also matter. If your camera quality isn’t the problem, adding additional lighting may improve the visibility and clarity of your recording. This is especially helpful for on-site demonstrations.

Improving Screen Capture Quality

For most users, the screen capture process will be seamless, producing clear and quality recordings without additional effort. In other cases, however, users may have to adjust settings in the YuJa Software Capture desktop application or their computer to improve screen capture quality. Below, you’ll find some tips and tricks we’ve found helpful to create top-quality screen capture recordings.

Screen Resolution Settings: Match your screen resolution and your screen capture resolution. You’ll find the YuJa Software Capture screen resolution settings in Settings. YuJa’s Video Platform offers adaptive bitrate streaming, which improves the quality of experience by allowing recording in higher video qualities because they don’t rely on bandwidth and network connections. Instead, the video player detects the capacity of the user’s device and adjusts the bitrate accordingly.  

“For most users, the screen capture process will be seamless, producing clear and quality recordings without additional effort.”

The ClearType Tuner: Try out the ClearType Tuner included with Windows, which is enabled by default in Windows 7, 8 and 10. In Windows 10, the ClearType Tuner is located in your Display Settings under Advanced Settings; however, it is also available in older versions of windows. Turn on ClearType and use the tuner to improve the display quality of fonts and text on your screen.

Icon Size Settings: In Display Settings, confirm that icons are set to 100% size.

Full Screen Mode: Record screen captures in full-screen mode, rather than in a minimized screen for the highest quality recording.

Zooming In or Out: When showing a file or document on screen, or illustrating a web browser on screen, be certain you are viewing the screen at 100 percent, rather than a lower or higher zoom value.

With just a few tweaks, you can record high-quality video that make your students feel like they’re in your room no matter where they connect.

How Analytics Can Improve the Educational Experience

View of analytics dashboardVideo analytics allow instructors to track the use of videos and media, how well they’re working, who is watching or viewing the media, and which parts of a video are attracting the most attention.

User data quickly highlights which students or groups of students may be struggling, and allows them to address those students’ needs.

The effective use of analytics can enable:

  • Improved student outcomes. Numbers and statistics can help determine the best course of action for an instructor, whether a certain concept needs to be retaught, or a certain student is struggling overall, a detailed report can show instructors where to put their efforts.
  • Higher quality instruction. Near real-time feedback can help instructors augment their learning based on student feedback.
  • Enhanced responsiveness to student needs and desires. By identifying challenges as they occur, instructors can intervene before it causes a student to fail. 

Analytics for Course Insights

With a comprehensive Visual Analytics dashboard, instructors and administrators can view: 

  • The number of videos and quizzes viewed
  • Total play length
  • Engagement metrics
  • A usage summary

Using the data, instructors can understand their classes at both a class and individual student level, including their participation, collaboration and where students might be struggling to understand a concept.

Analytics Drive Actionable Insights

The YuJa Enterprise Video Platform offers a variety of analytics tools that provide a comprehensive picture of instruction, course success, student understanding and more.

“The YuJa Enterprise Video Platform offers a variety of analytics tools that provide a comprehensive picture of instruction, course success, student understanding and more.”

  • Comprehensive Insights: Review total storage, total bandwidth, most active classes, and top videos on a single page.
  • Content Analytics: With Content Analytics, instructors can look at a range of information about individual media files and user interactions with those files, including an overall summary and specific information about views, browsers, operating systems, and a segment-by-segment breakdown of media content viewing patterns.
  • User Analytics: Analytics on a user level provide useful information about how a specific user is engaging with content published to Media Channels and Deep Linked Content for an individual class or group.
  • Group Analytics: Group Analytics provides information about historical cumulative views and historical cumulative unique views, along with the most popular videos and media content.
  • Visits Page: YuJa offers a Visits page, which reviews information about unique and non-unique users in the institution or enterprise and about registered devices. Administrators can quickly see organizational data, rather than information about a single class or media recording.
  • Storage Analytics: Storage tracks the use of storage in the YuJa Cloud, with both storage usage and the number of stored objects.
  • Bandwidth: Tracks bandwidth usage, either overall or on a class-by-class basis.
  • Gradebook Analytics: The Grade Book provides access to quiz scores.

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