The YuJa logo is a key element of our brand identity, and should primarily be set on a White
(#FFFFFF) background in Black (#000000) and YuJa Green (#5CB46C)
letters. If a darker background is required, the letters are rendered White and YuJa Green on a Black
background. In no instances should the logo be depicted on any other background color.
The letter “a” in the wordmark should have a triangular play button in the center. In no instances
should the logo be missing this element.
The logo features a wide range of colors from the rainbow spectrum. Always use the provided logo
lockups which are designed to best suit our brand. In no instances should the colors of the logo design be
altered.
In special instances, the logo can be in White (#FFFFFF) on a dark background, or Black (#000000) on a light background to achieve the minimum contrast ratio of 4.5:1 required by WCAG 2.2 Level AA for legibility reasons. A white or black logo should only be used when the color contrast between the background color and YuJa Green is less than 4.5:1. Otherwise, use the standard logo.
The top and bottom of the wordmark should align with the top and bottom of the logo. The logo is primarily used in left-aligned format where design elements are aligned with the left side of the logomark.
In all formats, the logo should be surrounded by adequate padding equivalent to at least the height of the letter “a” in the wordmark, denoted by x, which is 72% of the height of the entire logo.
The YuJa logo should only be used in the formats outlined above. Any other alterations, including color,
font, placement, and alignment changes are not permitted under any circumstances. The logo should never be
distorted, stretched, compressed, flipped, or used without the wordmark.
Use the logo lockup provided.
Do not use the colored logo on background colors that will result in a color contrast ratio of below 1.45:1.
Do not use alternate colors in the wordmark.
Do not use alternate colors in the logomark.
Do not rearrange sections of the logo.
Do not add effects to the logo.
Do not compress, stretch, or rotate the logo.
Do not remove the play button inside the “a” in the wordmark.
YuJa defines a vibrant palette across the rainbow spectrum with a large emphasis on Violet Purple.
Violet Purple is widely used across YuJa’s design system, symbolizing a blend between creativity,
passion, and calmness while establishing a modern and memorable visual identity for our brand. Its contrast as
well as unity with other colors of the rainbow spectrum accentuates YuJa’s foundation on communication,
individuality, and practical thinking.
#F7F4FD
R: 247
G: 244
B: 253
#8861FF
R: 136
G: 97
B: 255
#8A3CF8
R: 138
G: 60
B: 248
#4829BA
R: 72
G: 41
B: 186
#352158
R: 53
G: 33
B: 88
YuJa utilizes Inter across its product interface, marketing materials, and brand assets,
reflecting our commitment to consistency, professionalism, and expertise in delivering tech tools for higher
education and regulated sector clients.
Primary type
Inter
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()
Regular
Aa
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Medium
Aa
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Bold
Aa
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
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