Increase Knowledge Sharing and Improve Efficiency in the Workplace

Within an individual organization, knowledge is often held by one or only a few individuals. During day-to-day operations and transitional periods, this can result in significant lags or delays. This leads to wasted time and productivity, as well as employee frustration. Providing your staff with the tools they need to effectively share knowledge can reduce these gaps in knowledge and help empower each member of your staff with the information that they need to do their jobs to the best of their ability.


The Benefits of Knowledge Preservation and Sharing

When you provide your staff with a means of preserving and sharing their knowledge, they can be more productive and spend less time looking for information, sending emails, and playing phone tag.  In the real world, that looks like more time spent working and less time lost; this is better for both employers and employees.

Imagine that your business is planning a large event for clients. Several people have been involved in this process from year-to-year, and not all of them are aware of all elements. Division of labor can change from one year to the next, and there is some amount of staff turnover. If each individual only knows their own part of the process, you will likely create additional roadblocks in the planning process. The challenges apparent in this scenario are similar in a variety of other situations. 

Knowledge sharing includes far more than traditional paper or digital files. Effective knowledge sharing provides your staff with access to information when they need it. If staff do leave the organization, the necessary information to appropriately on-board a replacement is already available. 


Organization and Access

In order to share knowledge effectively, it is essential that your staff can create informational resources and then access that knowledge. This requires a media management system accessible throughout your organization, as well as the tools to upload files, record presentations, share images, and save video conferences. Information should be organized in logical ways, with powerful search tools that enable users to find what they need when they need it. 

Think again about our large event, and what it takes to bring that event from initial planning to completion. This event requires spreadsheets for vendor contacts, site plans, presentations, and styling. Imagine that all of yours staff can access a folder of media containing all of this information, as well as videos from the event, captured recordings of presentations, and even notes and recordings from video conferences. When one person needs information, they can find it quickly and easily. 


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New Ways to Incorporate Video in Blended Learning Environments

Video is essential to a blended learning environment–or a learning environment that combines elements of a traditional classroom and online learning. Depending upon the structure of the course, students may watch many or all of their lectures on video, while using class time for activities and discussion or may use video learning to supplement a more traditional classroom structure. Most instructors who have taught blended courses are quite familiar with basic lecture capture, but may not have fully explored the options available through video today.

The Benefits of Video

Video offers several distinct advantages as a learning medium, whether it’s being used in the context of a flipped classroom or to provide supplemental learning materials. 

  • Since video combines visual, text, and auditory elements, it effectively reaches individuals with different learning styles. 
  • Video relies on and makes use of both the left and right hemispheres of the brain.
  • Images, including moving images in video, are more likely to be remembered than text.
  • The brain can process images more quickly and efficiently than text.
  • Video is ideal for shorter attention spans, common in students raised in today’s digital age.

New Options for Video Learning

Video learning doesn’t have to be limited to a traditional recording of a course lecture, with an instructor at the podium and a digital presentation. Consider integrating some of these options into your blended learning courses to keep students engaged and active.

Keep It Short

Learners report that videos from six minutes to 15 minutes in length are preferred to traditional, full-length lecture videos. You can still cover the content, but break it up into shorter sections or elements to keep students focused on learning.

Personalize or Brand your Content

Consider using the same introduction for all of your video content, or integrating some of the same structures throughout. If you think about the videos your students watch on their own time, there is often a clear introductory sequence that identifies the video maker and topic.  This is an ideal time to provide your students with information they need about the video content or other course activities.

Provide Feedback

While many videos are used by all students, recording tools also enable you to provide video feedback to a single student or a small group of students. Skip the red pen and provide detailed feedback on a rough draft, project or other assignment.

Teach Hands-on Skills

In many fields, students do not only need to know information, but also need to be able to perform set skills. Video recording can allow you to show those skills to students who might not have been able to attend, or who need to review a demonstration. With access to a demonstration video, students can more easily master these skills, whether you’re working with a piece of software or performing a medical procedure. 


Supporting Employees in Using Video to Teach Each Other

For any company, ongoing learning and continuing education is essential. In order for your enterprise to succeed, your staff must keep growing both personally and professionally. Some continuing education is quite formal; conferences, courses, and events held to provide relevant information and learning. Most of the time, on-the-job learning is just that–it’s both informal, and takes place within the course of normal work as your staff work through issues and learn from and teach one another. Often, this learning is rather isolated, and is difficult for continuing education staff to replicate.

Using Video to Share Employee Knowledge

Many enterprises have already embraced video for a wide range of activities, from collaboration to formal presentations. The same video capture technology can be used by employees to share their learning and knowledge with their colleagues.

Capturing video offers employees a quick way to: 

  • Share their problem-solving solutions with one another, reducing the time required for other employees to complete the same task.
  • Spread information and knowledge, increasing overall efficiency.
  • Increase everyone’s understanding of other roles and tasks within the company.
  • Improve employee familiarity with products and services offered. 

The Benefits of Video Knowledge Sharing

Encouraging employees to share their knowledge through video capture technology offers a number of benefits for enterprises of all sizes and types. Some of those are expressed above; however, it is helpful to look at two specific benefits in more detail.

Social Collaboration

The modern workplace is a collaborative one; you want employees who work together effectively for the good of the company as a whole. Many companies have employed text-based tools to encourage learning and interaction, like text-based messaging programs. Video offers a better alternative for a number of reasons.

  • It provides face-to-face interactions.
  • Meeting people over video increases social connections, and helps employees know who to ask when they have questions. 
  • Video addresses multiple learning modalities more effectively than text. 
  • Modern technology is just more fun! Employees are more likely to use technology they enjoy.
Knowledge Management

Knowledge management is defined as  the systematic management of knowledge assets for the purpose of creating value and meeting tactical & strategic requirements. In many cases, knowledge in enterprises moves from the top down, but video knowledge sharing allows for knowledge to move laterally between staff, and integrates many or even all of your staff into the knowledge management process.

One of the most valuable knowledge assets any company has is its staff, and video lets individual employees share their knowledge, and allows for efficient learning by others.

Creating Cross-Departmental Enterprise Video with Video


The enterprise video process and model doesn’t just involve and benefit students. It can also offer a range of benefits to faculty, staff and administrators at institutions of all sizes. In many colleges and universities, different departments may have relatively minimal interactions; they work across campus from one another, and may not be aware of departmental events, activities, or publications.

Video learning  offers a number of solutions to connect both small and large campuses, and to let instructors, administrators and support staff engage, interact, learn, and become aware of what people are doing, working on, learning and striving for on campus.

The Benefits of Cross-Departmental Interaction

Cross-departmental interaction provides more than just a connected and engaged campus made up of staff, instructors and students. It also offers a range of benefits to everyone on your campus.

For Students

Cross-departmental interaction facilitates team-building. Team-building activities in an educational setting have been shown to improve student performance; increase involvement and participation; increase critical thinking skills; and ready a trained workforce to work in employment settings as effective multi-disciplinary collaborators.

For Staff

Cross-departmental engagement turns individual departments into a team, able to work together on individual projects and overall goals. In addition, when different departments are connected and engaged with one another, they better understand the skills, tools and abilities available across the campus.

For Instructors

Cross-departmental connections facilitate interdisciplinary and multidisciplinary research and innovation. When instructors know what others are doing, they can offer input, access to new resources, and the ability to create collaborations for publication, research projects, or funding efforts.

10 Ways to Use Video to Encourage Interaction

There are many different ways video facilitates connections and cross-departmental interactions on campus, both in individual offices and departments and across different departments and even vastly different fields of study.

  1. Share Lecture Captures
    Share lecture captures created for classes to introduce both students and instructors to different departments. For students and instructors, this can provide them with more information about various fields and specialties and may even spark new interests or collaborations.
  2. Create Introductory Videos
    Create introductory videos for different campus offices. This helps everyone to know who does what on campus, and is especially helpful for new students and instructors to reduce confusion and support efficient on-boarding.
  3. Capture Research
    Ask instructors to create short videos about their research or publications. This can allow instructors or graduate students to practice presentations, but can also provide a more in-depth look at what’s being explored and studied on campus.
  4. Include Contact Information
    Encourage instructors, students and staff to include contact information in their video content to support interaction and collaboration.
  5. Share Events and Activities
    Capture and share campus events, from student activities to academic conferences. This can help remote instructors and students to feel more a part of campus life.
  6. Connect Colleagues
    Use video conferencing or chat technology to connect instructors on campus with colleagues on sabbatical or working on research off campus. This facilitates real-time interactions, even when everyone can’t be present.
  7. Manage Interdisciplinary Teams
    Interact with interdisciplinary teams using flexible scheduling with video tools. Teams can meet using online tools for increased interaction.
  8. Introduce Staff and Instructors
    Support staff and instructors in creating introductory videos, explaining their background and research interests. This helps everyone know who is on campus and what they do, and enables instructors or staff members to express their own interest in campus projects or multidisciplinary teams.
  9. Foster Interaction
    Foster cross-disciplinary interaction off-campus with video displays and presentations of research projects, developments or initiatives around the campus and community.
  10. Promote Projects and Initiatives
    Promote multidisciplinary initiatives by sharing positive results and project outcomes with campus and community leaders. This can provide an ideal way to support community relationships and open up new opportunities for students and institutions.

Creating an exciting online community is one way to help enrich students’ learning experiences, but it also facilitates communication and collaboration among faculty and staff. A connected campus provides the best possible experience for everyone on the campus.

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