Marketing Engine
Marketing Insights at Your Fingertips
Take control of your digital presence with YuJa EqualGround’s intelligent Marketing Engine. From performance metrics to keyword rankings and backlinks, get a clear view of your site’s health and the tools to drive meaningful growth.
Search Engine Optimization
View Keywords and Gain Insights All in One Dashboard
Designed for SEO teams and marketing professionals, YuJa EqualGround’s Marketing Engine not only reveals high-performing keywords but provides deep insights into ranking fluctuations and growth opportunities. Make smarter keyword decisions, leverage quick wins, and monitor changes—all in one powerful dashboard.
Key Features
Comprehensive Website Marketing Analysis Capabilities
Identify and Prioritize Quick Wins
Maintain Your Strongest Content
Track Keyword Performance
Custom Data Filtering
Comprehensive Backlink Insights
Identify Quick Wins
Find Keywords Ready to Drive Traffic to Your Website
YuJa EqualGround identifies keywords with high impressions but low click-through rates (CTR), meaning they’re prime for optimization. Users can filter and sort opportunities based on impressions, clicks, and CTR to see what actions will have the biggest impact with minimal optimization effort.
Maintain Your Strongest Content
Discover Which Keywords Are Already Working for You
The YuJa EqualGround Marketing Engine highlights the most searched keywords for which your URL already ranks in the top positions. Identify where you’re leading so you can ensure your search terms continue to drive engagement and conversions.
Track Keyword Performance
See High and Low Performing Keywords
Track keywords with ranking changes over the past 30 days. Identify both improving keywords and those in declining positions that need attention. YuJa EqualGround shows trends and provides recommendations to maintain positive momentum or reverse negative trends.
Custom Data Filtering
Customize Your Keyword Analysis to Your Goals
Tailor your keyword analysis to your company’s goals with custom sorting and filtering options. Organize keywords by metrics such as clicks, impressions, CTR, and average position to gain a clear view of what matters most. Analyze your data, create custom reports, and extract insights that align with your business goals and KPIs.
Comprehensive Backlink Insights
Monitor Your Backlink Profile
Build trust and authority across the web with comprehensive backlink monitoring. YuJa EqualGround’s Marketing Engine gives you detailed visibility into referring domains, total backlinks, and linked URLs across your domain. Spot valuable opportunities for growth while catching potential issues before they impact your rankings.
Coastal Carolina University
While the institution initially started with the YuJa Enterprise Video Platform, it has added YuJa Panorama for Digital Accessibility to its suite of products. YuJa Panorama is a tool that improves the accessibility of digital media and course content. It ingests, inspects, and converts files to various formats, and can do the same with audio.
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View These Additional Accessibility and Compliance Resources
Transforming Digital Media with Cloud-Based Solutions and Applications
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5 Considerations in Choosing an Accessibility Governance Platform for Regulated Sector Organizations
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Southwestern Oklahoma State University
Southwestern Oklahoma State University (SWOSU) is one of the country’s leading regional universities. The institution was newer to the ed-tech accessibility realm when Lisa Friesen, the institution’s Director for the Center for Excellence in Teaching and Learning, was introduced to YuJa through a colleague at another regional university in Oklahoma.
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