Transcoding Explained: What Is It and Why Is It Important?

Karen Butterfield
Karen Butterfield
Cloud over computers with graphical overlay.

What many people may not realize is the technical process that makes consuming your content possible, including transcoding. 

What is Transcoding? 

Transcoding is a process that happens after encoding, which dictates how raw data is compressed and formatted into a video file. Once the file has been encoded, the new file is able to be distributed and played by a variety of devices. 

Transcoding is a little more complex, but it decompresses and decodes a video file from one format to another, then encodes it in a new format. 

Scalable video transcoding converts bits from a network data stream into a picture for the user and translates video into a bit stream to transmit across a network. It breaks up video bit streams into bit stream subsets that add layers of quality and resolution to video signals. 

Transcoding in the Cloud Has Many Advantages

devicesTranscoding with YuJa’s Video Platform occurs entirely in the cloud and does not require additional institutional resources. By default, the Video Platform creates transcoded formats that include 360p, 720p, and 1080p. 

 Scalable video transcoding:

  • Lowers operational costs and requirements 
  • Eliminates bandwidth bottlenecks, limiting long loading times, and 
  • Provides viewers with a high quality user experience on a computer or mobile device. 

YuJa’s Video Platform automates the transcoding process for optimized mobile, tablet and desktop viewing. When you upload video content to the Media Library, the content is processed, transcoded and made available in your dashboard. 

The same transcoding process occurs for YuJa-created content, like lecture captures recorded with the desktop-based Software Capture or appliance-based Hardware Hub

Benefits of Video Transcoding

Transcoding is an element of your video process that’s vital, yet users should be unaware of the process as it takes place. Users will experience a smooth streaming experience, no matter what device they use or their bandwidth. 

Other benefits include:

  • Improved streaming quality.
  • Reduced bandwidth and resource usage.
  • Ability to view on computers, tablets and mobile devices.

Adaptive bitrate streaming, which improves video startup times and keeps buffering at a minimum, is integrated into the scalable video transcoder. It automatically chooses the best video resolution; however, users can choose to override the settings in the YuJa Media Player.

About YuJa

YuJa is a leader in ed-tech solutions. Our platforms provide organizations of all sizes with the tools to educate, engage, inspire and collaborate. We serve learning organizations of all sizes, within all sectors, including higher-ed, K-12, government, healthcare, non-profit and corporate delivering engaging video experiences. We have legal headquarters in Delaware with primary U.S. offices in Silicon Valley, California and Canadian offices in Toronto.

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