Today, we live in a video-centric world. And for a good reason. We can view unseen places, connect with far-distant friends and family or learn from anywhere. When the power of video shifted away from those with big cameras and big budgets to practically anyone, learning became unleashed in a good way.
In addition to having a profound effect on learning for educational institutions, video-based learning has made it possible for corporations to rollout business-critical training and knowledge-sharing sessions, all while saving a significant amount of money when compared to the in-person, costly training sessions of the past.
According to the Association for Talent Development, “Organizations spent an average of $1,252 per employee on training and development initiatives in 2015, a $23 increase from 2014.” Just imagine if you could eliminate those costs altogether but also enable an interactive, video-based learning program.
The Benefits of a Corporate Video Platform
Instead of flying personnel to a central location where everyone must take time away from their day-to-day work, trainings can be shared via a corporate video platform. ILT (Instructor Led Trainings) can be held as a live session or viewed on demand, making it more convenient not only for the trainee but for those running the show.
Trainees can also be held more accountable through the use of a video platform. Trainers are able to view who has watched a video-based course and require a quiz to be taken to ensure that knowledge transfer takes place.
Companies can save thousands of dollars a year by switching to live or on-demand video for training. Employees won’t need to take time off of work to travel to training nor will the company incur travel costs. In addition, knowledge transfer often improves when the video is used as employees can learn how they want, and without the distraction of colleagues in the room.
Video truly is the new norm for rolling out corporate learning programs. With that said, we’ll cover how video can be used to enhance corporate learning in this post.
6 Ways to Use Video to Enable Corporate Learning
Use On-demand Video Streaming to Reach Your Entire Company
Need to hold a company-wide meeting? Perhaps you want to share your quarterly or annual financial results with your employees. Either way, on-demand video streaming that is accessible via a hyperlink is a great method for reaching the masses. As a result, your remote employees no longer feel left out in hearing about the latest company news or announcements. Consequently, you also save thousands of dollars in travel and employee time by allowing your staff to access the meeting from anywhere.
Use Blended Learning Models to Support Instructor-Led Training
Many times, nothing can replace the interactivity of live, in-person training, or perhaps your content is important enough to require ILT. But, after that—perhaps you need to push out additional content throughout the year to support that topic. Rather than hold another ILT, you could host a live webcast or release on-demand trainings. Simply follow it all up with built-in quizzes that accompany your video to confirm knowledge transfer.
Roll out On-demand Training Videos
You can push out on-demand video by using lecture capture and a video platform to share your content. By hosting on-demand training for consumption anytime, you make it possible for students to learn when it’s convenient for them instead of fitting a specific day and time into their schedule. Additionally, if a learner is finding the topic difficult, employees can watch the videos as many times as needed. Corporate trainers can validate who has watched which sessions in any solid video platform.
Use Quizzing to Verify Knowledge Transfer
Compared to paper quizzes or none at all, digital-based quizzes ensure that learners are engaging with your content. It also helps verify that knowledge transfer is taking place. Gone are the days of reviewing hundreds of paper quizzes. Now, corporate trainers can review the results within their video platform and analyze knowledge transfer within minutes.
Use Surveys to Improve Trainings
In the past, ILTs usually involved a post-session survey to gather the thoughts of attendees. Instead of reviewing dozens or hundreds of paper surveys to get feedback, companies can include an in-video questionnaire to follow up on their on-demand video. This makes it easier to analyze the results and improve future training with that feedback.
Centralized Content Makes it Easier to Search Inside Video
Let’s assume that you’re an enterprise company that releases hundreds of on-demand videos a year. Rather than house videos within a file folder structure that eventually becomes too cumbersome to use, it’s best to house your videos within a video platform that offers text-based search. Search inside video makes it easy for learners to find the videos they need to watch or rewatch. By making content searchable by topic or name, employees can find notes, comments or video within minutes.
Launching Video-based Corporate Learning
What do you need to launch video-based corporate learning? You’ll need several capabilities in your video platform that include:
- Screen and video recording software
- Video editing
- Video platform (where you host all your videos)
By switching to or including video-based learning into your corporate training program, you have made it easier for learners to engage with content and you may save your company hundreds of thousands of dollars each year.
In addition, with the rise of millennials in the workplace, there’s no doubt that video is here to stay. Incorporate it into your learning program, and you just might reach a new level of content consumption and learning.
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