Today’s students are already adept at using and communicating with one another through video.  This is evidenced by uber-popular video platforms like YouTube, Vimeo and Facebook Live. Video is now and professors and educators can use it effectively to boost student engagement all the way from kindergarten to college.

Whether you’re a traditional higher ed institution that’s working to flip the classroom, an institution running an MOOC, or you’re a distance-learning only educational institution, you’ll want to consider implementing a video platform into your existing LMS.  

Media by the Numbers for Educators

If you’re unconvinced as an educator or learning institution, consider the following results from the American Public Broadcasting System’s (PBS) 2013 annual teacher survey on media and technology:

  • Three-quarters of teachers link educational technology to a growing list of benefits
  • 74% said technology enables them to reinforce and expand content
  • More than two-thirds (68%) of teachers expressed a desire for more classroom technology
  • 65% reported that technology allows them to demonstrate something they can’t in another way

If students are asked to go to YouTube or Vimeo to watch educational content, they’ll likely find themselves easily distracted by ads or lifestyle content that pulls them away from their intended purpose of being there for hours at a time.  

By inviting your students into your distraction-free video platform instead, you have their undivided attention and focus – a win for you and them.

Increasing Student Engagement

Now that you have some statistical evidence that educators and students alike are leaning heavily towards video as an accepted part of pedagogy, here are 10 ways a video platform increases student engagement.

  1. Pre-recorded videos viewed by students in advance of lectures or classes inherently increase knowledge transfer and engagement once students enter the classroom.

    If students opt to watch these videos in advance of a course and viewing is required as an assignment once the course begins, a video platform allows the student to receive credit for viewing when they prefer.  With the right equipment, space and video platform, educators can easily excel at this.
  1. When students are allowed to ask questions about subject matter covered in a video viewed before an upcoming lecture, instructors are able to review those ahead of time.  

    Educators can review the entire set of queries within your video platform and look for common challenges with the subject matter to address in the classroom.  
  1. A video platform allows instructors to quiz video viewers to determine knowledge transfer.  Instructors can use those scores to look for patterns or trends on topics showing limited knowledge transfer , indicating a need to focus on those areas further in the classrooms.  For students, this allows them to see how they are grasping the material and allows them to view the video as much as needed until they feel comfortable with the subject matter.


  2. Educators can use polls within a video platform to query their students on how they feel about the content, learning process or lecture style.  

    This opens up a 360 degree feedback loop that makes students feel empowered.  It also results in a better student to teacher connection that often wanes in the traditional lecture hall, where hundreds of students can’t respond in the same private, yet timely manner.


  1. A video platform helps educators make the most of a distance-learning experience by allowing off-campus learners to engage in real time with educators during live lectures.

    With the right video platform, students can ask questions in real-time and educators can respond.  Or, if screen sharing is needed to demonstrate a software application, the right video platform can enable that as option as well.


  1. When you integrate your video platform within your LMS, student engagement and knowledge transfer skyrocket.  When you make video available on demand within your LMS, that single point of entry, or student portal, makes it easy for instructors and students alike to view real-time data.  Students are aware of which videos they’ve watched, which quizzes they need to take, what’s coming up in the syllabus and even their current grade, as seen below when a video platform is integrated with an LMS.